Our Responsibility


know-whenAt Anheuser Busch, we brew our beers to be enjoyed responsibly by adults and always have. For the past 30 years, Anheuser-Busch has been the industry leader in promoting alcohol responsibility. Since 1982, when we launched our first responsible drinking campaign – Know When to Say When – Anheuser-Busch and our wholesalers have committed more than $980 million in national advertising campaigns and community-based programs to prevent underage drinking and drunk driving.

Together with wholesalers, retailers, educators, parents, law enforcement officials, professional sports teams and you, we can continue the progress that’s being made. Our efforts continue by encouraging adults to pledge to drink responsibly and share their commitment with family and friends. This is our world, and these are our roads and our families, and it’s through our collective responsibility that we all help to keep them safe.